TikTok activation idea for Lipton YL
TikTok branded mission routes for
Lipton Yellow Label.
Services
TikTok Activation Idea
Client
Lipton Yellow Label
Year
2024
For Ramadan, we've crafted exclusive TikTok branded mission routes for Lipton Yellow Label, enhancing the campaign's connection with the brand's "velvety taste" slogan and the "Sensorial" film.
Using the hashtag #RamazanSofrası, we introduced playful elements featuring traditional Ramadan rhymes and turned the challenge of pronouncing "Lipton Yellow Label" into a fun game.
Collaborating with influencer creators, participants produced and shared rhymes featuring "Lipton Yellow Label" using the campaign hashtags.
This approach fostered engaging, user-generated content throughout the month, repeatedly reinforcing the brand name and its "velvety taste" promise.
