Sensorial TVC

The sound... The color... The aroma... The taste.
Lipton Yellow Label Teapot.

Services

TVC Upcycle

Digital adaptations

Client

Lipton Yellow Label

Year

2024

We upcycled Lipton Yellow Label's teapot film to elevate its memorability.

Focusing on tea's ability to engage all five senses, we crafted a new voiceover and refined the film's flow and structure to create a more immersive experience.

The new Lipton Teapot "Sensorial" film increased memory encoding by 27 index points compared to the previous version (Ipsos Creative Spark).

"Sensorial" surpassed every film tested and released in the past year, making it a standout success.