#KendineYeşilIşıkYak*
Instead of blaming yourself for what you can't do, start with what you can do. With Lipton Green Tea, shine the #greenlight on yourself, your life, and your loved ones.
*#GiveYourselfTheGreenLight*
Services
IBC Idea Platform
Client
Lipton Yeşil Çay
Year
2024
Our 360° IBC campaign idea for Lipton Green Tea, 'Green Light,' results from a collaborative effort. We've developed a platform and supported the executive agency Pixiu in scenario production, integrating storylines featuring creators and influencers.
In response to the voices of brands, experts, and individuals who dictate, “Do this, don’t do that,” we became supportive advocates for harmony over guilt.
We encouraged audiences to embrace simple steps for self-acceptance, declaring, “Turn your green light on with Lipton Green Tea.”
